Moroso Lowland Sofa in White Leather
A sofa, a changing landscape made from elemental shapes which dynamically interact with one another. Patricia Urquiola deconstructs the classic sofa, and re-proposes it through a synthesis of surfaces.
Simplicity, definition, dynamism and transformation are the uniting characteristics which bring together the individual elements: seats, backrests and armrests are modules which can be coordinated, combined and endlessly reconfigured.
In 2000, the designer had already grasped what is now a well-established concept, the creation of system which works as a single piece, a project which goes beyond modularity-as-function to give absolute freedom in creating compositions dedicated to comfort and style.
Material: LeatherDimensions (cm): W 66 cm x L 240 cm x H 90 cm
Condition: Like New
The Design / Brand
Moroso was established in 1952. It was the brainchild of Agostino Moroso who, with his wife, Diana, founded the company with the objective of making sofas, armchairs and furnishing accessories. An artisanal approach to product manufacturing and extraordinary creativity in the designing stage formed the foundations of a vision which enabled the firm to grow and distinguish itself in the market for its product quality, innovation and creativity. In the Eighties, the second generation of the family launched an exhaustive programme of auteur design studies.
Nearly seventy years after its founding, Moroso is positioned among the haute couture of international design, a leading company in upholstered-furniture manufacturing.
Through the creative input of designers of the calibre of Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi & Levien, Tord Boontje, Nendo, Front and others, Moroso has over the years created a collection of iconic designs. All with an unmistakable Moroso style, yet each exuding the essence of different latitudes and cultures. Its international outlook has introduced Moroso to some of the most beautiful design settings in the world, including MoMA in New York, Le Palais de Tokyo and the Grand Palais in Paris, and the Venice Biennale, and the Victoria & Albert Museum in London. Significant partnerships which allowed Moroso to create a vast and varied product range equally suited to residential or contract use.
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